Industry Code: 86200
This industry includes businesses that develop promotional and communication programs and/or provide advertising and public relations counselling.
Operation Details:
Businesses in this industry specialize in counselling and/or advising clients on issues of marketing and/or public relations.
The services provided by these employers include:
- public relations counselling
- strategic communication planning
- community relations
- media relations
- design and placement of advertising
- marketing and promotion.
Promotional and communication programs involve advising the client of the most appropriate program for the client's needs; developing the program; arranging television, radio and newspaper advertisements; designing posters and brochures; and distributing brochures to target groups.
The above services may include writing and editing brochures, annual reports and newsletters on behalf of their clients as part of the overall marketing program; however, the primary service offered by businesses in this industry is a marketing or advertising expertise.
No printing or publishing is performed by employers in this industry. The primary business of companies in this industry is to provide promotional or marketing expertise.
Underwriting Considerations:
Businesses that provide a publishing service, with no in-house printing, are classified under industry 28800, Publishing. Businesses that provide publishing and printing services are classified under industry 28900, Publishing with Printing.
Businesses that provide graphic arts/design services are classified under industry 86913, Designing and Drafting Services.
Industry Custom Pricing: Waiving Cost Relief Option
This industry has chosen to participate in Industry Custom Pricing effective January 1, 2012. Costs related to the aggravation of a pre-existing condition will not be removed from the experience record of employers classified in this industry. In return, the portion of premiums collected to fund retroactive cost relief has been removed from the industry rate, resulting in a reduction in WCB premium rates for the industry.
Premium Rate History:
Activities:
Advertising Agencies
Counselling, Public Relations
Public Relations Counselling
Rate Group History:
This rate group was established in 1995 to consolidate a number of business, personal and professional service industry classifications.
This industry includes businesses that develop promotional and communication programs and/or provide advertising and public relations counselling.
Premium Rate History:
Activities:
Advertising Agencies
Counselling, Public Relations
Public Relations Counselling
Operation Details:
Businesses in this industry specialize in counselling and/or advising clients on issues of marketing and/or public relations.
The services provided by these employers include:
- public relations counselling
- strategic communication planning
- community relations
- media relations
- design and placement of advertising
- marketing and promotion.
Promotional and communication programs involve advising the client of the most appropriate program for the client's needs; developing the program; arranging television, radio and newspaper advertisements; designing posters and brochures; and distributing brochures to target groups.
The above services may include writing and editing brochures, annual reports and newsletters on behalf of their clients as part of the overall marketing program; however, the primary service offered by businesses in this industry is a marketing or advertising expertise.
No printing or publishing is performed by employers in this industry. The primary business of companies in this industry is to provide promotional or marketing expertise.
Underwriting Considerations:
Businesses that provide a publishing service, with no in-house printing, are classified under industry 28800, Publishing. Businesses that provide publishing and printing services are classified under industry 28900, Publishing with Printing.
Businesses that provide graphic arts/design services are classified under industry 86913, Designing and Drafting Services.
Industry Custom Pricing: Waiving Cost Relief Option
This industry has chosen to participate in Industry Custom Pricing effective January 1, 2012. Costs related to the aggravation of a pre-existing condition will not be removed from the experience record of employers classified in this industry. In return, the portion of premiums collected to fund retroactive cost relief has been removed from the industry rate, resulting in a reduction in WCB premium rates for the industry.
Rate Group History:
This rate group was established in 1995 to consolidate a number of business, personal and professional service industry classifications.